“During the pandemic, when the US market was growing rapidly, we began to receive inquiries from companies in the UK, asking where they could buy Smart Soda. That’s when it came to my attention that there really wasn’t anything quite like Smart Soda in the UK and Europe marketplace,” Lior Shafir, Smart Soda CEO explained. “Therefore I reached out to Mark Butterfield, and Ian Webb the Co-Founders of The UK Water Group, colleagues I’ve known for more than 15 years. After a few meetings, we couldn’t remain indifferent to this exciting opportunity. We were totally united in agreement to start SSUK, a subsidiary of Smart Soda Holdings,” Shafir elaborated.

This partnership makes Smart Soda available to strategic nationwide accounts and food service companies — supporting Smart Soda’s the massive expansion and distribution capabilities the company already have in place. “The market continues to seek healthier, functional beverage alternatives,” explained Lior Shafir, CEO of Smart Soda. “We couldn’t wish for a better partner to support our massive growth and our ready-to-drink launch coming in the next 60 days.” Smart Soda will unveil 9 all-natural flavored sparkling waters with better-for-you benefits, available in tall, slim cans — including Energy Focus, and Immunity beverages. The products will be available in vending machines and thousands of retail outlets nationwide.

“We’re excited to add Smart Soda to our portfolio,” Ryan Wear, Refreshing USA Managing Partner affirmed. “More and more clients are looking for healthier options. The real benefit of the Smart Soda products is that it’s not simply a healthier option, it tastes amazing and fits perfectly with our growth strategy. We have a dedicated both capital and personnel to place equipment. We believe that Smart Soda is a great fit for corporate offices, C-stores and universities.”